How to Generate Leads for Your Business by Utilizing Google My Business


Google My Business (GMB) is a free tool provided by Google for businesses to manage their online presence across Google, including Search and Maps. Whether you have a website or not, you can list your business on GMB. When people search for your business name, your listing shows up in the local search results. If you’re new to GMB, this guide will walk you through the process of getting started with it.

What is Google My Business?

Google My Business is a simple and free method to manage your business information online. It helps people find your business online and connect with you on Google Maps.

Google My Business also allows you to create a listing for each of the places where you operate, such as an office or warehouse location, so that customers can easily find information about each location. Customers can use this information to make decisions about what products or services they want to buy from you—and how many times they want to buy them!

Why you must be listed on Google My Business.

Google My Business is a free service that helps you connect with customers and get found by searching on Google. When people search for local businesses, they often want to see information like reviews, opening hours, contact numbers, and photos of the business.

Google My Business helps you:

  • Increase your visibility on Google Search
  • Increase your visibility on Google Maps
  • Increase your visibility on Google Plus (if you have a G+ page)
  • Increase your visibility on AdWords (if you have an AdWords account)

Top 5 reasons why your business needs to get listed on GMB.

Here are the top 5 reasons why you should get listed on GMB:

  • To get more customers.
  • To get more leads.
  • To get more sales.
  • To get more reviews.
  • To get more traffic

Don’t forget to check: Brand Management Services

How to optimize your GMB listing.

Once you have your GMB listing set up, you can optimize it to attract more leads. Here’s how:

  • Add a description of your business. Think of this as the equivalent of writing a product blurb in an online store. You need to give people enough information to understand what you offer and why they should use it.
  • Add a logo for your business. Just like with descriptions, logos help people instantly identify with the brand and avoid confusion about what’s being offered (if there are multiple businesses with similar names).
  • Add photos for your business. People want to see what they’ll get before they commit—and if possible, photos are even better than words when it comes out! With Google My Business listings, adding images is simple: just upload them through the application or use one that already exists on your website (you’ll find instructions on how to do this further below). It doesn’t matter whether these photos include people or not; all that matters is that potential clients can easily recognize them as representations of their company’s offerings. It also helps if these pictures are relevant in some way—for example if someone needs work done around their house but doesn’t know where else local contractors might be found besides Yelp reviews; seeing snapshots from previous projects could convince them which contractor would be best suited

Creating a profile for your business.

Creating a profile for your business is the first step in generating leads.

To do so, you’ll need to:

  • Add a profile photo (this is just a visual representation of your location)
  • Create a business name (think about what customers would search for when trying to find your business)
  • Create a business address (make sure it’s accurate and include the city, state, and zip code)
  • Create a business phone number (make sure this matches up with listings on other sites like Yelp or Foursquare)

Once you have created all of these things, add them to Google My Business by going here: After clicking “Get Started” under “Add Your Business” at the top of the page, follow along until you’ve filled out all relevant fields and clicked save! This will make sure that potential customers can find out more about who they’re buying from before doing so.

Verifying your business on Google My Business.

Verifying your business on Google My Business is a process of connecting your business listing to your business’s website, phone numbers, and other information. You can submit this information through the Google My Business dashboard or by using the Google My Business API. The verification process is required to show your business as verified on Google Maps and also helps verify that you are the official owner of the page.

Adding a description for your business.

Your business description is a great opportunity to showcase what you do and how you do it. It’s also an opportunity to use keywords that will help people find your business when they search for those keywords on Google. So, make sure that the description is compelling and easy to read while using as many relevant keywords as possible.

You want potential customers to be able to find your business online with Google Search, so make sure that your profile has keyword-rich elements like:

  • Business name (the name of the company)
  • Business address (location information)
  • Business phone number (phone number)

Creating posts for your business.

To make the most of your Google My Business page, it’s important to create posts regularly

  • Create a blog post that includes the link to your website. In the body of the post, include a link to your business website and a keyword that is relevant to your industry or business. It’s also helpful if you add some information that would be relevant if someone was searching for this kind of content (for example, “How do I start an online store? Here are some tips”).
  • Use call-to-action buttons at the bottom of each post so visitors can easily see how they can contact you or purchase what you have available!

Managing reviews and photos on your GMB listing.

Managing reviews and photos on your GMB listing is a great way to strengthen your presence. While the reviews will show up in the search results, they won’t be visible unless someone clicks through to see the full details of their business listing.

However, photos can be seen on Google’s local listings even before someone clicks through. And while you may need more than one photo at this point (for example, if you have multiple locations), all of them must be consistent with what visitors expect from you and align with what other businesses in your area look like.

It’s also important that you fill out as much information about yourself as possible within Google My Business so people know who they’re dealing with when they visit your website or call up a salesperson at your location(s). This includes things like hours of operation, phone number(s), address information including postal code and street address (if applicable), and whether or not there is parking available nearby community members looking for services like yours should know before visiting!

Google My Business improves the visibility of local businesses in Search and Maps by providing accurate information to customers like phone numbers, directions, hours, etc

Google My Business can help you improve the visibility of your business in Search and Maps by providing accurate information to customers like phone numbers, directions, hours, etc. Google has made it easy for any business owner to manage their online presence. They have simplified the process by implementing an intuitive dashboard that lets you easily add or edit your business details. With GMB you can attract more customers, connect with them and build your brand.


Google My Business is an excellent tool for local businesses to get found by potential customers. As we covered in this blog, it can help you increase your visibility on Google and through Maps. With just a few simple steps, any owner or manager from VRankUp can create a profile for their business that makes it easier than ever before for customers to find them. And don’t forget about all the other features of GMB: creating posts, managing photos and reviews, and more! 

Google My Business can help your business gain online visibility. We help our clients get their information out into the world through social media marketing,

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